Categories
Fashion

Design Process 101

SOURCING

Leslie works directly with stone manufacturers and cutting houses for naturally sourced materials. 

SELECTING STONES

The first step of the design process is to individually go through each rough stone to pick only those that offer the very best quality.  With her passion, knowledge, and understanding of stones and gems from her studies at the Gemological Institute of America in Los Angeles, Leslie selects the highest quality pieces for her jewelry lines. Quality is based on the pureness of the stone, the vibrancy of the color, and whether or not the natural shape is appropriate for her line.

DESIGN 

Next comes the decision about what type of jewelry each stone is best suited for based on size and shape. This step is where the creativity comes in. Whether it will be made into a necklace, ring, cuff, or earring, the potential for each stone is almost endless. The design process is founded in a simple idea that flourishes into a piece of jewelry –  the most rewarding part of the process!

CUTTING | GILDING

The building, cutting, and gilding then takes place to bring the design to life. We gild the stones with recycled brass and then apply a 24K gold overlay for a clean, crisp, and beautiful golden finish. Quality 14K gold-fill chains are used for necklaces, and 14K gold-fill ear wires for earrings. 

By Leslie Francesca

Born and raised in the San Francisco Bay Area, Leslie has always been active in the arts. Whether acting, singing, dancing, or designing, throughout her life Leslie has been engaged in artistic activities on a daily basis.

At the start of it all, Leslie worked at a local bead store in Berkeley, California. Surrounded by other enthusiasts, she quickly found her calling as a jewelry designer. She later attended the Gemological Institute of America in Los Angeles, then further specialized in a design program in Florence, Italy, where she combined her love of stone-work with more precious jewelry. After returning to the Bay Area she studied at the renowned Revere Academy in San Francisco.

After several years working for others in the fine jewelry world, Leslie felt it was time to move ahead with her own endeavors, and she now creates her own jewelry that is both elegant and vibrant, and can be worn by anyone.